This is BA Wilson’s 2nd post on how to promote your events on plug.dj. Be sure to read his first post here.
So you have started the process of making your event and you have some artists that are ready and willing to join your event and play some wonderful music. But what do you do next? In this guide I will detail some important facts regarding how to promote your event in a refined manner in your local area.
Most that are creating an event are going to want to have some kind of marketing campaign to get the event name out there. This can seem like somewhat of a challenge because everyone always wants to think that the event will promote itself, well that is certainly not true and the only way to get your event to be known is to go out and show the world what you have to offer.
Once you start to get a feel for who is going to be showing up at your event then you can really start a campaign to get your event promoted. Start by designing a small poster that has some simple graphics (this does not have to be professional in any means,but the prettier it looks the more appealing it is to the eye) and that highlights 5 MAIN things:
1. The NAME of the event.
People need to know what to look out for so try to use words that have an impact on the eye, something that promotes music and gatherings.A Word like Festival or even a more specific term to the theme of your event that has significant impact. Something that will interest someone passing by and make them want to stop to look
2. The DATE it will take place.
This is really common sense, you will have to have a date set in order to run an event so make this a bold point. People like to have schedules, no one wants to have to go out of their way to make time for an event that wasn’t set in stone and the dates and times keep changing.
3. The ARTISTS that you will be showcasing.
If you have some big name artists put them on that flyer and make it noticeable. Even if they aren’t “BIG NAMES” you need to show that you will have some talent there. No one is going to go to an event when they have no idea who will be there.
4. The PLACE in which this is event is going to be showcased.
Most people arenít expecting a live event on the internet so you have to sure to outline that and make it known that this is a social music event online. Remember we are trying to bring in new audiences to Plug.dj AND to your room so making that a point will allow less confusion.
5. Last but not least. Put YOUR name on it.
You have came along way and you are putting the effort and time into making this a wonderful event for the artists, the fans and of course YOU. Adding your name in there as the host will let people know that you are the one making this possible and you share a common interest in music.
Now with those main things outlined for your poster you should have something that is fairly useful in attracting attention. Now comes the fun part, print out some of these posters and set out for an adventure. Go and scour your city for message boards, ad boards, anywhere that you can freely post ads and posters without causing issue, there are places that you can go around your town/city that will have message boards that allow you to post personal ads, if not find any type of night club or venue that has events board whats a better place to promote your event than somewhere that plays music (please only place posters in designated advertising areas. We do not condone any acts of vandalism). Find as many of these places as you can and pin up your poster! If you really feel like getting ahead of the rest you can take out ad space in the local newspaper or whatever means of local articles you may have, but note that this will cost out of pocket funds. The more ads you have, the more people will talk about it.Repetition is the key to remembering!